Our Story

When we saw the little space, at 4th & Grand in Belmont Heights, pop up for rent we knew it was an opportunity we couldn't miss. First friends and neighbors and now business partners Karen Quimby Lobo (veteran product designer and business owner in the beauty industry) and Billie Gentry (marketing & advertising guru) created twig & willow.

With the love, support and sweat equity from our husbands and neighbors we designed, branded, built and filled twig & willow in 5 weeks. We opened the doors on Nov 6th, 2009. By sheer word of mouth and a little social media, we’ve been embraced by the community we love and blessed with good fortune. November 6th 2016, on the 6th anniversary of the opening of the first location, came Twig & Willow, Bixby Knolls! The blooming Long Beach neighborhood has quickly adopted the boutique as their go-to gift and fashion destination. Now, we’re on the web bringing the T & W experience to people worldwide.

We cater to a casual California lifestyle with a beach bohemian approach to fashion. When people walk in, they comment first about the calm and positive energy of the staff and the space. An old-school approach to customer service is something we pride ourselves on. We hold monthly events and promotions, bringing unique designer pop-up’s and trends you’d expect in a metropolitan city to our peaceful, beachside destination. If you don’t live near by, you can live vicariously thru our website.

Karen (aka shop-a-holic) handles all the buying, merchandising, copywriting and creative at Twig & Willow while Billie (aka. the penny pincher) works to keep the business financially on track, managing the staff and all operational aspects. We feel blessed with an amazing staff of stylists and feel truly honored to be a contributing part of a thriving community and now the world!